Using illustration for branding is essential to elevate your brand identity. However, what are the effective ways to use illustrations for your brand? Here, you can see ten ways to use illustrations for your brand identity, so take note carefully to see the methods below.
Key Takeaways:
- Illustrations for branding are important to keep the readers engaged.
- There are several ways to use illustrations for branding, such as designing attractive icons, creating hero images, designing compelling newsletters, and optimizing onboarding screens.
- Using illustrations for branding can boost readers’ understanding of the brand’s messages.
10 Ways to Use Illustration for Branding
Illustration is a unique, eye-catching way to make people stop and look at your branding. Pairing information with visuals improves retention by 65%. You can follow these methods to add illustrations for successful branding.
1. Creating Engaging Icons
Use illustrations to create attractive icons. You won’t need to put too much text by incorporating illustrations for icons. For example, illustrated icons can visually represent step-by-step actions, making instructions clearer and more engaging. It’s a unique way to make your brand stand out!
Also Read: Top 7 Free Vector Design Software for Illustrators in 2025
2. Illustrating Blog Articles
Keep your blog articles interesting by using illustrations as complementary images. Even though the content of your article is beneficial for the readers, they will likely leave your site instantly when there are no images to explain your topic since it looks too dull.
Therefore, don’t forget to pick suitable images for your blog articles. A custom illustration will be a plus point because it can be adjusted to your content. It will also boost their understanding of your topic.
3. Creating Hero Images
Other than using illustrations for pictures, you can also utilize illustrations as a hero image. Hero image is a term to describe a full-screen photo or drawing that is placed near the top of a webpage. This way, brands can attract visitors by placing an illustration that contains the latest news related to their products or services.
Hence, don’t forget to use high-quality images on your site. It can make a positive impression so that the audience wants to stay and explore.
4. Visual Storytelling
Next, an illustration for branding can also strengthen the emotional connection between your brand and audiences. Using illustration for storytelling can add more feelings to your communication so people can quickly feel the emotion you want them to feel whenever they see your brand.
So, let illustrations be placed across your printed materials, website, and blogs as a creative tool for brand storytelling.
Also Read: 10 Key Elements of Retro Design for Timeless Aesthetic
5. Designing Engaging Newsletters
Since people can receive thousands of newsletters in their emails every day, brands must make their newsletters distinctive. Make your brand’s newsletter unique so that it catches people’s attention with an illustration.
6. Creating Branded Social Media Graphics
You can utilize illustrations to create a simple social media post. People don’t want something complicated to digest, so ensure you use illustrations so people can easily understand the point of your brand.
Using illustration for branding is also an excellent way to introduce your company without too much effort.
7. Optimizing Onboarding Screens
When launching a service or an app, you can utilize illustrations to present the walkthrough. This is because illustrations can keep the users engaged with your brand since illustrations tend to be simple and easy to understand.
8. Illustrating Product Packaging
In addition to onboarding screens, illustrations can also be used as product packaging. Using illustrations for packaging design can be a great opportunity to tell your brand’s story so people can always remember it whenever they buy your products.
Also Read: How to Choose the Perfect T-shirt Design for Outdoor Enthusiasts
9. Incorporating Illustrations in Ads
Don’t forget to include illustrations on ad posters and banners, too! You can create a simple and small illustration to be featured on the ad posters and banners since their size is limited. Be careful when considering a suitable illustration because people will only click when it is compelling and simple enough.
10. Developing Custom Avatars
Lastly, you can utilize illustration for branding by making avatars. Usually, people use avatars as fun profile pictures, but in fact, avatars can be effective in presenting the tone of your brand and message.
Often, avatars are made to show your brand’s playful side. Therefore, your brand needs to avoid being too generic. Using illustrations for avatars to make your brand seem more stylish can be an excellent option!
Also Read: Digital Art vs Hand Drawn: 4 Benefits from Both
Now, Don’t Forget to Use Illustration for Branding to Lure More Audience
Since illustrations are influential for branding, your brand should take action now. Make illustrations that can allure customers to know more about your brand so you can also get a chance to reach a broader audience later.
However, if you don’t have time to craft illustrations for branding, you can trust Movink Graphic to obtain compelling graphic illustration assets. You can get them as 100% vector files, perfect for any branding project. Moreover, there’s no need to worry as Movink also includes easy instructions on README.txt.
For now, you can get numerous premium vintage graphic assets here at an affordable price, starting from only $15. So, ensure you pick the best illustrations matched for your brand now at Movink Graphic.